The Silent Generation are famously known for being financially frugal – often valuing necessity over luxury and being the biggest user of coupons in the country.
They have great respect for authority; whether government, doctors or institutions.
They often feel uncomfortable around technology and have strong preference for formal face-to-face interactions and trust traditional modes of communication, whether direct mail, newspaper or radio.
And they are known to value stability, security and are often incredibly brand loyal.
For the past 20 years, the hearing care industry has been predominantly serving this generation.
As of today, it’s made up of people aged between 79 (born in 1945) and 96 years old (born in 1928).
This has been your audience and patient database for the past 20 years.
And it explains a lot, right?